Apple and Samsung Brands

This survey aims to compare the two smartphone brands - Samsung and Apple.

It will take less than 10 minutes to complete this survey.

Please enter your information:

Gender
Age

Please choose all answers!

1. How often do you upgrade/change your smartphone?

Every year

Every 2 years

Every 3 years

Every 4+ years

Continue

Please choose all answers!

2. Please rate the importance of these aspects when deciding which brand to purchase? (Please arrange starting with 1 - most important)

Price

Quality (durability, reliability)

Brand

Design

Intuitive interface

Good reviews

Camera quality

Continue

Please choose all answers!

3. Based on your overall perception, how would you rate the camera quality of the following smartphone brands?

Apple

1 = Very poor

2 = Poor

3 = Average

4 = Good

5 = Excellent

Samsung

1 = Very poor

2 = Poor

3 = Average

4 = Good

5 = Excellent

Continue

Please choose your answer!

4. Please indicate which characteristics best describe brands "Apple" and "Samsung":

Represents innovation and creativity

Apple

Samsung

Both

None

Attractive product design

Apple

Samsung

Both

None

Great reputation

Apple

Samsung

Both

None

Reliable

Apple

Samsung

Both

None

Highly ssociated with social status and prestige

Apple

Samsung

Both

None

Continue

Please choose your answer!

5. Please indicate the price range of the brand Apple:

Too expensive — exceeds the price I am willing to pay

Very expensive — but I would still be willing to pay for this brand

Fairly priced — the price feels appropriate for the quality and value offered

Too cheap — makes the brand seem less premium or lower in quality

Continue

Please choose your answer!

6. Please indicate the price range of the brand Samsung:

Too expensive — exceeds the price I am willing to pay

Very expensive — but I would still be willing to pay for this brand

Fairly priced — the price feels appropriate for the quality and value offered

Too cheap — makes the brand seem less premium or lower in quality

Continue

Please choose your answer!

7. Which smartphone brand do you currently use?

Apple

Samsung

Other

None

Continue

Please choose your answer!

8. Considering your next smartphone purchase, which brand would be your first choice or most preferred option?

Apple

Samsung

Other

None

Continue

Please choose your answer!

Thank you for the answers!

Thank you for your answers and I recommend - it is easy to create surveys with ShortForms.eu!