Brand research
This survey aims to compare the two smartphone brands - Samsung and Apple.
It will take less than 10 minutes to complete this survey.
It will take less than 10 minutes to complete this survey.
Please enter your information:
| Gender | |
| Age |
1. How often do you upgrade/change your smartphone?
Every year
Every 2 years
Every 3 years
Every 4+ years
2. Please rate the importance of these aspects when deciding which brand to purchase? (Please arrange starting with 1 - most important)
Price
Quality (durability, reliability)
Brand
Design
Intuitive interface
Good reviews
Camera quality
3. Based on your overall perception, how would you rate the camera quality of the following smartphone brands?
Apple
1 = Very poor
2 = Poor
3 = Average
4 = Good
5 = Excellent
Samsung
1 = Very poor
2 = Poor
3 = Average
4 = Good
5 = Excellent
4. Please indicate which characteristics best describe brands "Apple" and "Samsung":
Represents innovation and creativity
Apple
Samsung
Both
None
Attractive product design
Apple
Samsung
Both
None
Great reputation
Apple
Samsung
Both
None
Reliable
Apple
Samsung
Both
None
Highly ssociated with social status and prestige
Apple
Samsung
Both
None
5. Please indicate the price range of the brand Apple:
Too expensive — exceeds the price I am willing to pay
Very expensive — but I would still be willing to pay for this brand
Fairly priced — the price feels appropriate for the quality and value offered
Too cheap — makes the brand seem less premium or lower in quality
6. Please indicate the price range of the brand Samsung:
Too expensive — exceeds the price I am willing to pay
Very expensive — but I would still be willing to pay for this brand
Fairly priced — the price feels appropriate for the quality and value offered
Too cheap — makes the brand seem less premium or lower in quality
7. Which smartphone brand do you currently use?
Apple
Samsung
Other
None
8. Considering your next smartphone purchase, which brand would be your first choice or most preferred option?
Apple
Samsung
Other
None
Finish survey
