Pre-ad evaluation survey
This survey aims to collect your feedback and impressions of the ad campaign. The survey is brief, and all responses will be kept confidential and used for research purposes only.
It will take up to 6-7 minutes to fill this survey.
It will take up to 6-7 minutes to fill this survey.
Please enter your information:
| Gender | |
| Age |
1. Are you a driver?
Yes, I drive a car 3 times a week or more often
Yes, I drive a car approximately 1–2 times a week
Yes, I drive a car less than once a week
I have a driver’s license, but I do not drive (or drive very rarely)
No, I do not have a driver’s license
2. Which car brand do you currently own?
(multiple answers possible)
Audi
BMW
Chevrolet
Ford
Honda
Hyundai
Kia
Mercedes-Benz
Nissan
Peugeot
Renault
Škoda
Tesla
Toyota
Volkswagen
3. To what extent would you consider purchasing Brand XXX?
Not at all likely
Slightly likely
Moderately likely
Very likely
Extremely likely (My first choice)
4. What type of engine does your car have?
(multiple answers possible)
Petrol (gasoline) – runs only on petrol
Diesel – runs only on diesel
Hybrid – uses both petrol/diesel and electricity, but you do not need to plug it in
Plug-in hybrid – uses petrol/diesel and electricity and can be plugged in to charge
Fully electric – runs only on electricity (no petrol or diesel)
Hydrogen – runs on hydrogen fuel
Other (e.g., gas, biofuel)
5. Overall, how do you like these ads?
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Don't like it at all | Like it very much |
6. How would you rate these ads?
Clear, easy to understand
1 - Completely disagree
2
3
4
5 - Fully agree
Attracts my attention, creates interest
1 - Completely disagree
2
3
4
5 - Fully agree
Motivates to find out more
1 - Completely disagree
2
3
4
5 - Fully agree
Suited for me, relevant to me
1 - Completely disagree
2
3
4
5 - Fully agree
7. Which of these slogan versions would you choose as the best option to use in these ads?
Performance that excites
Technology at your fingertips
Every day is a journey
Safety in your car, adventure in your soul
8. What values or perceptions do you associate with this product?
(multiple answers possible)
Affordable / good value for money
Luxury / high-end
High quality
Reliable / dependable
Durable / long-lasting
Modern
Likeable / beautiful / good design
Fuel efficiency / practicality
Safety
High performance
Other:
9. Which characteristics would you use to describe this advertisement?
(multiple answers possible)
Suitable for this brand
Something new and fresh in advertising
Funny, Humor
Entertaining
Memorable
Witty, clever
Absurd, silly
Nothing special, average
Heartwarming / touching
Creative
Confusing / unclear
Overwhelming / too busy
Other:
10. Now that you have seen these advertisements, to what extent would you consider purchasing Brand XXX?
Not at all likely
Slightly likely
Moderately likely
Very likely
Extremely likely (My first choice)
11. Overall what is your impression / influence on the brand after these ads?
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Very negative | Very positive |
Finish survey
